A 10 + Keratin Shampoo does 10 things to your hair at once with each application. This shampoo strives to enrich the hair, deeply moisturize the hair, smooth and detangle as well. It helps to reverse damage done to the hair from coloring, bleaching and heat application. This shampoo features keratin as the main active ingredient and promises to give shine to your hair in 5 to 10 minutes.