It's a 10 Miracle Volumizing Shampoo is for color-treated fine hair. This shampoo is known for making hair lively and bouncy, plus it is sulfate free. 'It's a 10' cleans and conditions the hair for a soft and fluffy head of hair that you will love showing off even if it has been color treated and you don't have to subject your hair to a little more damage in exchange for a temporary fix.